Words can help you motivate, persuade, sell or inform. They can inspire trust, create understanding or generate excitement in any medium you choose.
To succeed, you must be able to communicate your story well, and that takes craft. A clear sentence is no accident.
Good writing speaks to people. Your voice—the tone and manner you consistently use—brings your brand, business, product, or organizational values to life.
Get clear about your voice, then use it to communicate in a strategic and compelling way.
When you focus carefully on what you’re saying and how you’re saying it, words can be the most powerful tools you’ve got.
All writing is a question of meeting a challenge or solving a problem.
In business, you may need to:
Good writing is structured and purposeful. It has clarity and simplicity, energy and precision. Without those qualities, you may not be getting the results you’re after.
Writing is a process, not a product. It’s a series of steps that take time and focus: draft, review and revise; edit, review and adjust.
To manage the process to your best advantage, you can hire a professional. Teamworking with an experienced writer helps you develop your ideas, target your message, tell your story well, and do it all on budget and on time. A good writer will add value and help the process evolve more smoothly.
Look for a writer with proven skills that suit your project’s needs – a strategic thinker with a positive attitude, the ability to listen, and the energy, discipline and passion to do a great job for you every time.
As senior writer, I’ve enjoyed the privilege of working with top clients for many years. Together, we’ve created communications that consistently meet their objectives -- and often exceed their expectations.
To see public examples of the work I’ve done in marketing, advertising, loyalty and CRM for clients like RBC Royal Bank, Indigo Books and Music, Citigroup and The George Partnership, click here.
To see public examples of corporate communications and editorial work for clients like Royal Bank Caribbean and National Review of Medicine, click here.
A reputation for confidentiality and a commitment to the value of good communication has helped me build my clientele and expand my experience. Throughout my career, I’ve also used my skills to help clients bring focus to proprietary initiatives.
I’ve worked with some of Canada’s leading companies on brand development and articulation, customer insights and innovation, and employee learning and engagement.
Client references can be provided on request.